BECCA Cosmetics is committed to shining a light on mental wellness. 

At BECCA, we believe every product we create should do one powerful thing: to make sure your outer light shines as bright as your inner one. That’s why we’re committed to the mental health and emotional well-being of all people.

Shining a light on mental wellness, BECCA Cosmetics will donate $5 from the sale of all shades of full-size* Shimmering Skin Perfector Pressed™ Highlighter in the U.S. to the Jed Foundation (up to $100,000 between May 1 and July 31, 2020).

Your $5 from purchase gives up to 5 young adults access to JED’s new online, interactive Mental Health Support Center. $100,000 supports creation and operation of JED’s new online, interactive Mental Health Support Center for one year, helping up to 100,000 young adults manage their emotional health wellness.

*Full-size shades include: Own Your Light Limited Edition, Pearl, Prismatic Amethyst, Rose Quartz, Moonstone, Vanilla Quartz, Lilac Geode, Opal, Champagne Pop, Prosecco Pop, Rose Gold, Topaz, Chocolate Geode.

Participating U.S. retailers:, Ulta Beauty, Sephora US, Nordstrom, Bloomingdales, Revolve, Sephora JC Penny, Beautylish, B-Glowing, Dermstore (online and in store where available).

BECCA Cosmetics is cruelty-free and PETA certified. To learn more please visit

If you or someone you know is struggling emotionally, there are things you can do to feel better and find help if needed. The important thing is to speak up and take action.

Below are some tips, tools and resources for taking care of your emotional health.

If you or a friend need to talk to someone immediately, you can text START to 741-741 or call 1-800-273-TALK (8255) for a confidential conversation 24/7.

Feeling Overwhelmed?

Learn ways to Press Pause, relax, recharge, and cope with challenges and stress.

Worried About a Friend?

Learn the warning signs of a problem and get tips for reaching out and offering support.

Need to Find Help?

Explore different ways to reach out and get support

Looking for Connection?

Join the Love is Louder community to help spread kindness and make everyone feel supported and included.

Join BECCA in supporting JED work’s to protect the emotional health of our teens and young adults.

This website is for informational purposes only and is not a substitute for professional medical advice or treatment. Please call 1-800-273-TALK (4255) if you need immediate help, or call 911 or go to the nearest emergency facility.